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CPG Companies Beware: Some Bloggers Just Out for Free Product
Just this week we received the following email from a blogger requesting free product to conduct a product review for a client. I removed the name of the blogger as my intentions are not to call out...
View ArticleDon’t Fall Into the Trap of Paying for Product Reviews
I received a call from the company that produces The Balancing Act on Lifetime Television. They wanted to feature our products on their show, but there was a pretty significant cost associated with it....
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You Don’t Need a New Product to Get Media Coverage: 6 Ways to Get Existing...
Media are always on the hunt for new products they know readers will love; and some will even refuse to cover anything other than brand new products from a strict “product review” perspective. But...
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Online Media: Just as Powerful as National Print/Broadcast Coverage
Let’s be honest, when most people think of successful consumer publicity, monthly glossies like Real Simple and Good Housekeeping are at the top of the wish list. However, securing coverage with the...
View Article6 Tips for More Impactful Blog Reviews
Earlier this year we shared 8 Ways to Determine a Blog’s Value. Here are six tips to drive more influential blogger reviews: 1. Set expectations. You are sending a product sample to a blogger for...
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Are Banana Peels Your Next Billboard?
During lunch yesterday, I discovered a pretty interesting sticker right on my banana. It was oddly shaped, with a QR code and website with a simple call to action: “Turn me into yonanas”. Intrigued, I...
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Savvy Bloggers are Shifting the Product Review Landscape
The landscape of blogger relations and product review campaigns is changing. Through our ongoing work with bloggers – from mommy bloggers to baking bloggers, fitness bloggers, weight loss bloggers, DIY...
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